The Strength Coach as the Chameleon
- Apr 17
- 3 min read
Golden Nugget #1 for Strength Coaching Success

Introduction
Over the years I’ve had the privilege of working with incredible athletes, coaches, and organizations at every level of sport. Through those experiences, one truth has become very clear:
Success in strength coaching rarely comes from one big breakthrough.
Instead, it comes from a collection of principles that guide how we think, how we lead, and how we respond to the challenges that come with this profession.

That’s why I’m putting together a four-part coaching series titled:
“3 Golden Nuggets for Strength Coaching Success.”
In this series I will share three lessons that have shaped my career and philosophy in the strength and conditioning profession:
The Strength Coach as the Chameleon – becoming the most adaptable coach in the building
Know Your Role and Manage Expectations – understanding how to operate within the system of sport
Control Your Inner A.P.E. – mastering Attitude, Preparation, and Effort
The Wrap-Up: Bringing It All Together – how these principles combine to build successful coaches and programs
Each article highlights one key idea, but together they create a framework that has guided my approach to coaching for decades.
Because strength coaching is not just about programming.
It is about adaptability, leadership, and controlling the things that truly determine success.
Let’s begin with the first golden nugget.
The Strength Coach as the Chameleon
The strength and conditioning coach must wear many hats.
Depending on the time of year or the situation, we may serve as:
Educator
Motivator
Disciplinarian
Confidant
Problem solver
Leader
During a single training session we may move through several of these roles within minutes.
Because of that reality, I often describe strength coaches as chameleons.
Like the chameleon, we must constantly adapt to our environment.
In my opinion, the strength coach should strive to be the most adaptable coach in the building.
The Reality of Daily Adaptation

Programming and scheduling are major responsibilities in our profession.
We spend hours designing training plans and organizing facility schedules so athletes can train efficiently and safely.
But the reality is that plans change.
You may walk into the facility with the entire day mapped out perfectly only to hear:
“Coach, our team won’t be lifting today.”
or
“Coach, practice ran long — can we push the lift back two hours?”
Now the schedule must shift.
Teams must be rearranged. Facility usage must be adjusted. Programming may need to be modified for the entire week.
Complaining about the situation solves nothing.
Great coaches adapt quickly and move forward.
Being prepared for the unexpected is simply part of the job.
Coaching the Athlete in Front of You

Adaptability also applies to the athletes we work with every day.
Athletes bring more than physical ability into the weight room.
They bring emotions.
Stress.
Personal situations.
Fatigue.
A good coach learns to recognize when something is not quite right.
You may notice a change in body language or energy. A teammate may mention something happening outside of training.
Sometimes that means adjusting training loads.
Sometimes it means modifying exercises.
Sometimes it means pulling an athlete aside and having a conversation.
Our responsibility is to push athletes to improve while also ensuring we never place them in harm’s way.
Serving the Program
Strength coaches operate within a team environment.
We are service providers who help athletes and sport coaches prepare physically and mentally for success.
But serving the program does not mean surrendering professionalism.
Great strength coaches communicate clearly, justify their reasoning, and maintain professional standards.
Respect is earned through consistency, knowledge, and the ability to lead.
Closing Thoughts
The best strength coaches are not just great programmers.
They are great adapters.
They adjust to athletes. They adjust to schedules. They adjust to challenges.
Like the chameleon, they understand that success often depends on how quickly they can adapt to their environment.
Because in strength coaching, the unexpected is not the exception.
It is the profession.

And the coaches who thrive are the ones who learn how to adapt.
— Coach Joe “Big House” Kenn



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