top of page


Vice President of Performance Education

Coach Kenn is a 31 year coaching veteran and has coached on the high school, college, professional, and private sector levels. He is a highly sought-after physical preparation coach and public speaker. He is recognized for developing the Tier System Strength Training program as well as the Block Zero Concept, the pre cursor for Long Term Athletic Development. Recently, Coach Kenn completed a nine year stint at the NFL’s Carolina Panthers. During his time, the Panthers earned three consecutive NFC South titles, four play-off appearances, a NFC Conference Championship, and a place in Super Bowl 50. He coached 33 Pro Bowlers and 14 AP All Pro athletes during his stay in Carolina.

  • Facebook
  • Twitter
  • Instagram
  • YouTube


- Eric Lougas -

Head Strength Coach, Westminster School, Atlanta, GA

“Coach Kenn is not only a great mind and a great coach, but one of the best in his field. He exhibits a great understanding of what it takes mentally and physically to be at the top. Joe is constantly evolving his already sound methodology to ensure that the athletes he trains are prepared for the rigors of competition. Over the years, I have enjoyed every opportunity I have had talking to Joe about his system of training. I have nothing but the utmost respect for him, his methods and his ability to help athletes reach their potential. There is no doubt in my mind that he gets nothing less than the very best from his athletes.”

2020-02-16 19.13.38.jpg

The "HOUSE" Mission

Coach Kenn’s mission as he is in the midst of his 3rd decade as a physical preparation specialist is to make a significant impact in the betterment of the field of strength and conditioning /performance training for like-minded up and coming coaches.  He has dedicated his career to paying it forward with his experiences in improving the status of our field.

bottom of page